Fundamentals of Responsive Web Design and its benefit
Responsive Web Design is the key element for the modern website. End users may lose their interest with your website if the website is not adaptable to the devices (desktops, tablets and phones) they are using.
More and more people tend to use their smart phones and tablets to access the internet every day, which means it is very crucial for the end user have a nice and clear, user friendly experience in order to get the information you are trying to provide to them while using your website.
To make the website responsive, website HTML and CSS can be modified to make the website look and feel different, adjusting to the screen size of each device.
Let’s talk about why it is so important to have a Responsive Web Design:
Responsive Web Design means that the content moves and adapts fluidly to the varying screen sizes and resolutions. One way to analyse the true meaning of this term, is to stretch the screen size of your browser and notice how the screen content adapts accordingly.
No more spending on two sites when there is a single site that does both jobs — with a responsive web design. It saves money and a lot of resources. Also, having two sites is good if your site is static, however, if site content changes on a regular basis, this eliminates the need for two separate sites.
Regardless of the device which is being used, the user experiences the content and website visuals, and interactions are not altered. Given that by the year 2020, it has been estimated that there will be over 6 billion mobile users, having a convenient web design now will pay off in the long haul.
When the mobile version and the desktop version have the same HTML and URLs, it is easier for the search engine to locate the requested information, which captures over 67% of the market share.
Another benefit of this approach, is the ease of sharing it brings forth, which further improves chances for better ranking. Google is now considering user experience a crucial factor in rank determination. It is for this reason that over 82% of people in market opt for RWD.
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