What is SEO?
SEO stands for Search Engine Optimisation, is methods, techniques and tactics embarked upon to make your website easily visible to a search engine and accessible by the users. In other words, it is the combination of all the strategies and techniques directed towards making a search engine like Google, Yahoo, Bing etc; find and rank your website among others, thus increasing the number of visitors to such website, which is very important in helping you make a lot of sales.
With millions of websites on the Internet, there is a slim chance that you would get the ranking you need to get your website to the first page of a search engine. Without enhancing the feasibility of your website and making it easily accessible to prospective buyers, there is a low probability that you will end up achieving success on the Internet.
This is why we offer Search Engine Optimisation, which is directed toward helping your website gain the ranking needed to appear on the first page of search engines.
To optimize your site means to please the search engines, which helps your website, by performing various activities such as indexing, crawling, calculating relevance, processing, retrieving, etc. To optimize your website, you need to pay attention to a lot of useful elements such as niche, keywords, keyword phrases, link building, the relevance, accuracy and quality of the content uploaded to your website, domain name of your website, navigation and accessibility, etc.
On Page SEO
On Page SEO is the total of all the settings and adjustments carried out on all pages of the website themselves, which enable search engines to rank the website. On page settings are implemented while web design process. First of all we need to identify the most appropriate keywords for your site, which will be used throughout the site optimization. You can have separate sets of Keywords, for each pages, which can be used on the source code as well as content of the site.After On Page SEO we will start Link Building which is part of Off-Page SEO.
Most important for top search result position and user perspective is interesting worthy content. Do not forget “Content Is King”. It is very essential to create read worthy, keyword optimised content. Your users came to your site to get new information which is only possible by fresh content. Website content should be also link-able which helps driving traffic to your website. Link-able and unique content is what search engine bots loves and it helps rank your website. It is also important the content is easy to understand and right to the point.
Keyword Analysis and Research
Popular search engines like Google, Bing, Yahoo has massive database of collective information which keywords people search and on which websites those keywords are effectively being used. It is very important to choose the relevant and targeted keywords depending on the product or service your website.
If your website is about selling a car it will be worthless selecting keywords like bread, flower etc. We will carefully research and analyse the right keywords for every page of your website and also grade them so it can be used thought your website content, Meta tags, link building and other optimisation process.
We use industry set of standard software, to analysis the right keywords for your website SEO project. Paying attention to the keywords terms people search can bring you lots of traffic and generates sales.
All web pages will be analysed and optimize to make it search engine friendly. We will be focus on optimizing following on-page factors:
Page Title optimization: Your page titles are one of the most essential SEO factors on your site. All your pages must have unique title relevant to the content and main keywords.
Meta Descriptions and tags: The Meta description is not an element of SEO. Optimizing it will not help to improve your page rankings but still it is an important thing for user experience and conversions.This description will be read by most of the people who are looking on Google to make a click.
Furthermore, this description is usually transferred when someone shares an article on social networks like Facebook, Google+ and LinkedIn.You will get more clicks of social networking if your description is optimised.
Search engine friendly URL is must for any SEO project. We will optimise all the URL with well researched keyword to boost the on-page optimisation.
Body Tags (H1, H2, H3, H4, etc.):
Well-structured header tags determines what is important within your page content. It also makes the content more user friendly by separating the content which is easier to read. All headers will be well written depending on the priority of the keywords of the page.
Even though adding a relevant keywords within your content is very useful but excessive use can be harmful at the same time. Search engine can ban your site just because of this. We will make sure your content has all keywords are spread throughout the page and it is within 2-5% only to comply with density requirement.
We will make sure your website has optimised images. It is nice to have images which makes website interactive but excessive of image can harm your site performance by making it slower. No-one likes a slow website. We will maintain the quantity and quality of all images throughout the website. Also ALT tags and description for all images will be optimised as well.
The most important thing in optimizing images in WP is the ALT attribute and metadata.Always make sure to the description of the image in the ALT attribute and doing same for each photo of your page.Use your keyword in describing the image or photograph of your main page.
But sometimes people do not pay attention to ALT attribute in SEO. Use the ALT attribute correctly describing what your photograph is about. In the evolution of a “semantic search” (Google’s algorithm seeks to understand the meaning of what is around you with words and phrases) this is a very important element. Also, check that the file name has a relationship with the image.
Keywords in domain:
If you haven’t already bought a domain we will help you choose the relevant domain depending on your keywords. Domain used with keywords also helps boost your SEO.
Content is King
Be natural and include your keyword in your article or in your page. Do not overstate your keyword. Thanks to Google Hummingbird update that allows you to use variations of the words to incorporate some synonyms and change the order in which these words appear.
Try to focus on user or reader while writing your content than SEO. Often a good ranking keyword is worthless when the user sees on much difficulty in reading your page. Try to accommodate keywords naturally.
We offer a Content Optimization training for website owners.